subaru pretty much named its new car fcks by accident

Subaru Pretty Much Named Its New Car “F*CKS” By Accident

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Subaru Pretty Much Named Its New Car “F*CKS” By Accident

The 2020 Singapore Motor Show took place this past week, which is an event I didn’t even know existed until now because, well, auto companies showcasing their new models isn’t something I care enough about to mark in my calendar. However this year’s show has uhhhhh definitely piqued my interest.

Subaru was one of the companies unveiling their upcoming vehicles and one model in particular caught everyone’s eye. The new Subaru Forester is a four-door hatchback that doesn’t look much different than most other four-door hatchbacks, the name, though, oh man. That’s what’s really special.

This model is called the Subaru Forester Customised Kit Special edition.

YEAH, say hello to the SUBARU F.U.C.K.S.


Obviously, folks at the auto show and several online automotive news publishers were very, very quick to point out this acronym, and I wish I could tell you that this was intentional and Subaru decided 2020 is the year they get buckwild with their marketing, but alas. Apparently, according to a letter from Subaru published by The Drive, this was all a mistake. An insanely cool one, but still a mistake. In case you don’t believe that and you think this is still all some big marketing ploy to drive attention to their new line of vehicles, usually I’d agree with you. But the name label underneath the car was removed almost immediately, and Subaru isn’t even going to offer this model in the United States as a result.

Which is a goddamn shame. This could have been such a sweet happy accident for Subaru! Who doesn’t want a car that F.U.C.K.S.??!


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